The Home of Drag in Aotearoa

During Auckland Pride, drag talent was on showcase everywhere — stages were packed, performers were booked out, and the energy was electric.

But when a friend of founder went looking to hire a drag performer for a corporate event, the performers he knew were already taken. Finding alternatives meant trawling through social media, word of mouth, and dead ends.

It became clear that Aotearoa was missing something obvious: a single place where anyone could discover the full breadth of drag talent the country has to offer. Drag Directory was built to fill that gap.

New Zealand's drag scene is pumping — but finding the right performer? That's still harder than it should be. Talent is spread across Instagram pages, Facebook groups, word of mouth, and the occasional flyer at a bar. If you don't already know someone, you're basically starting from scratch.

For performers, it's the same story in reverse. You might be turning looks and slaying stages in your city, but if someone in another region is looking to book — they'd never know you exist. There's no central stage where all of Aotearoa's drag talent can be seen side by side, on their own terms.

That's the gap Drag Directory fills. One place to browse, discover, and connect — whether you're hiring for a sold-out venue or a Sunday brunch.

Drag is art. It's entertainment. It's culture. But for too many performers in Aotearoa, it's still treated like a side hustle — something you squeeze in between day jobs and late nights.

We think it deserves better than that. Drag Directory exists to help performers turn their craft into a career. A professional profile that works for you around the clock. Visibility beyond your usual crowd. A direct line to people who are ready to book — from corporate events and festivals to film sets and private parties.

As the platform grows, so will the tools we offer. Better discovery, better connections, and better opportunities for every performer who calls Aotearoa home. This is just the beginning.